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The Power of Youth Travel
The Power of Youth Travel AM Reports Volume 2 The second in the series of reports looking at specific areas of the tourism sector, The Power of Youth Travel features commentary from specialists, UNWTO Affiliate Members and other selected organizations on the importance of Youth Travel for...
AM Report No.5 Global Report on Aviation: Responding to the needs of new tourism markets and destinations
The exponential growth in international tourism arrivals seen over recent decades wouldn’t have been possible without the innovation and expansion of the air transport industry, which today accounts for more than half of cross-border tourist arrivals worldwide.  Over the next twenty years,...
Global Report on City Tourism
The Report is based on a wide-ranging study carried out by the UNWTO Affiliate Members Programme among 21 of the world’s most-visited cities, providing insight into their urban tourism strategies and priorities. These 21 cities represent an international reference in urban tourism.
Chinese Outbound Travel to the Middle East and North Africa Chinese Outbound Travel to the Middle East and North Africa
Over the last decade, China has grown to become the first tourism source market in the world with US$ 102 billion spend on travel abroad. While Asia and the Pacific, Europe and the Americas lead as the main destination regions for Chinese travelers, the growth in the Middle East and North Africa (...
Global Report on the Meetings Industry
This report explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry. Moreover, it points out the importance of public-private collaboration and the relevance of implementing processes of continuous innovation. The publication includes...
Global Report on Shopping Tourism
This report explores the importance of shopping tourism as a driver of economic development, its emergence as a main motivation for travel, its increasing significance as part of the overall tourism offer and the keys for its success, both from the destination’s perspective as from the needs from...
Global Report on Adventure Tourism
The Global Report on Adventure Travel offers a thorough, insightful analysis of the current and future adventure travel sector.  It providing global trends, the current sector structure on a significant growing market, potential benefits, risks and sector challenges.  ...
AM Reports: Volume ten - Global Benchmarking for City Tourism Measurement
The Global Benchmarking for City Tourism Measurement Report studies the importance of measurement tools for cities, as many of them become incresingly interested not only in monitoring and evaluating their tourism performance but also acknowledging the economic impact it has, as well its social and...
Global Report on Public-Private Partnerships: Tourism Development
We are pleased to present this edition of the UNWTO Affiliate Members Global Report series on the topic “Public-Private Partnerships: Tourism Development.’’ Jointly published with our valued Affiliate Member, Griffith Institute for Tourism, the Report seeks to highlight the role and...
Affiliate Members Global Report: Volume twelve - Cultural Routes and Itineraries
The UNWTO Affiliate Members Global Report, Volume 12 on Cultural Routes and Itineraries is a joint publication with Affiliate Member, Agencia de Turismo de Las Islas Baleares (ATB). The report highlights current trends in cultural tourism providing insight on how cultural routes and itineraries...