PETRA DECLARATION - Regional Conference on Investing in Tourism for an Inclusive Future


26 October 2016 - 27 October 2016


The World Tourism Organization (UNWTO) has the honour to announce that a Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities, was held in Petra, Jordan, on 26 and 27 October 2016.

The Conference, jointly organized by the European Bank for Reconstruction and Development (EBRD), the Ministry of Tourism and Antiquities of Jordan and the World Tourism Organization (UNWTO), brought together tourism stakeholders from the public, private, banking, investment and development sectors, who are working in the Southern and Eastern Mediterranean (SEMED) region and are driving tourism development on a national, regional or global level to identify the challenges and best-practices that are specific to the region, with a view to drafting comprehensive recommendations for tourism development in the future, encompassing the following three priority areas:

  • Provide access to training and employment opportunities;
  • Enhance resource and energy efficiency
  • Strengthen local Micro, Smal and Medium Enterprises   

Final Petra Declaration (in English)

Final Petra Declaration (in Arabic)

Press Release

Final list of participants

Conference's booklet (including provisional programme, foreword and speakers' bio notes in English)

Conference's booklet (including provisional programme in Arabic)

General Information Note

Social Programme

Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities (Petra, Jordan, 26 - 27 October 2016)

                   Click on the image above for more pictures of the conference



Sean Cleary, Executive Vice-Chairman, Future World Foundation

Session 1 - Case study: Abdali Mall. Presentation by Suhair Albargouthi, Abdali Mall Training Centre and Jane Rexworthy, Executive Director, People 1st  

Session 2 - Case study: Linking local products and rural tourism; lessons learned from Saffron of Taliouine in Morocco. Presentation by Emilie Vandecandelaere, Senior Economist, Food and Agriculture Organization of the UN (FAO)

Session 3 - Case study: Jadranka Hotels in Croatia. Presentation by Alexander Hadziivanov, Associate Director, Sustainable Resource Investment, EBRD and Peter Baum, Analyst on Climate Adaptation, EBRD

Session 4 - Case study: Sustainability and Tourism in the Mediterranean. Presentation by Ammar Al Azzeh, Executive Manager, Via Nova for Sustainable Development, on behalf of Sharhabeel Madi, Commissioner, Aqaba Special Economic Zone Authority